SUGOI Announces 2015 Sponsorships

March 25, 2015 – Burnaby, B.C. – SUGOI Performance Apparel, a brand of Dorel Industries Inc. (TSX: DII.B, DII.A), is thrilled to announce its key sponsorships for the 2015 cycling and triathlon season. Teams include: Pepper Palace Pro Cycling, the Maverick Multisport Elite Triathlon Team, Sho-Air/Cannondale, and SoCal Cycling.  Among those sponsorships, two are new – women’s pro cycling team, Pepper Palace Pro Cycling and the Maverick Multisport Elite Triathlon Team; two highly accomplished teams who aren’t afraid of an aggressive pedal and  own podiums.

Pepper Palace Pro Cycling is a hard-charging women’s team that brings an incredible amount of passion to professional cycling. In 2015, the team has a strong race portfolio in classic events like the Tour of California and the Philadelphia Classic.

On the triathlon front, the Maverick Multisport Elite Triathlon Team is quickly gaining a reputation for growing young athletes to their fullest potential, with pros Mike Hermanson and Justin Metzler earning USA Triathlon Pro Rookie of the Year in 2013 and 2014 respectively. SUGOI is looking forward to partnering with the team and providing athletes with the best product to help them achieve their goals in the sport of triathlon. The Maverick Multisport Elite Triathlon Team has a busy season ahead which includes races such as: Ironman 70.3 Brazil, Ironman 70.3 Boulder, NYC Triathlon, Ironman 70.3 World Championship, and Ironman Cozumel.

In addition to sponsoring Pepper Place Pro Cycling and the Maverick Multisport Elite Triathlon Team, SUGOI is excited to welcome back the SoCal Cycling Elite Team as well as the Sho-Air/Cannondale Professional Mountain Bike Racing Team. The Sho-Air/Cannondale team will face 2015 with a stacked lineup including the return of Canadian National Champion Max Plaxton. SoCal Cycling also brings a mix of strong experience and focused riders to the table this year. The team is set to compete in races throughout Southern California, as well as select National Racing Calendar and National Criterium Calendar races.

SUGOI is committed to providing athletes with leading performance apparel. With these partnerships, SUGOI is able to better its product through athlete feedback and testing. These sponsorships also showcase the brand’s full support for not only teams, but also its passion for the pro-racing industry.

For more information on SUGOI and the brand’s 2015 team sponsorships, visit Be sure to follow SUGOI on Facebook, Twitter and Instagram.