Cannondale Unveils Newest Evolutions of the Jekyll and Trigger

Wilton, Conn. – April 5, 2017 – Cannondale, a premium brand of Dorel Industries, Inc., today introduced entirely new versions of its high performance, long-travel mountain bike platforms – Jekyll and Trigger. Jekyll is purpose-built for enduro racers looking for an edge on every stage, while Trigger is for aggressive all-mountain riders who live for […]

Cannondale Releases New Bad Boy Urban Bike

Wilton, Conn. – March 13, 2017 – Cannondale, a premium brand of Dorel Industries, Inc., today introduced the completely redesigned Bad Boy, a forward thinking urban commuter bike. With integrated front and rear lights and a clean design, Bad Boy is the ultimate in urban cycling. “Bad Boy was the original lean and mean urban […]

Schwinn Comforts the Casual Rider with the New Sivica

Madison, Wisc. – March 8, 2017 – Schwinn, today launched the Sivica [pronounced: siv-ik-a], a bike specifically designed for everyday adventures. Available in single-speed and 7-speed versions, with a variety of colors for both men and women, there is a Sivica for everyone. “The Schwinn Sivica is designed for the recreational rider. They are looking […]

Mongoose Launches Its First Electric Mini Bike – the MGX 250

Madison, Wis. – November 1, 2016 – Mongoose, a brand of Dorel Industries, Inc. today announced the launch of the MGX 250, a rechargeable mini bike for kids eight to 12 years-old in search of fun riding adventures. The MGX 250 is Mongoose’s first 24 volt battery powered ride-on (BPRO) vehicle. Outfitted with two speed […]

Mongoose Wraps Up Fifth Annual Mongoose Jam – Video Battle

Madison, Wisc. – October 12, 2016 – Mongoose Bikes, a brand of Dorel Industries, Inc. (TSX: DII.B, DII.A) wrapped up the fifth annual Mongoose Jam at Woodward West in August. This year, rather than a live, three discipline event, five teams captained by Mongoose BMX pros competed in a video edit contest which featured Dirt, […]

GT Bicycles Launches Fun Is Serious Business

Wilton, Conn. – September 21, 2016 – GT Bicycles, a premium brand of Dorel Industries (TSX: DII.B, DII.A), today announced the global launch of Fun Is Serious Business, a user-generated campaign celebrating the brand’s passion for good times on two wheels. Fun Is Serious Business focuses on the real reason everyone rides: pure, simple, fun.  […]