Bethel, CT – November 15, 2012– Cannondale announced today it is partnering with Team Sho-Air Inc. to launch Sho-Air/Cannondale, operating out of Southern California. Sho-Air/Cannondale will be Cannondale’s North American arm of its global mountain bike race category. The team will represent Cannondale’s factory mountain bike efforts in North America and will support the Cannondale Factory Racing Team during their North American World Cup appearances.
Bethel, CT – September 20, 2012 – Cannondale, a premium brand of Dorel Industries (TSX: DII.B, DII.A), announced today that it is significantly increasing its investment with Brixia Sport to become the title sponsor of their pro cycling team, newly named “Cannondale Pro Cycling Team.” The relationship is effective January 1, 2013.
Bethel, CT – September 19, 2012 – Dorel Recreational/Leisure, a segment of Dorel Industries (TSX: DII.B, DII.A) announced today the acquisition and launch of the new GURU Experience, an advanced personalized bike fitting and consultative retail system that will help consumers reach their peak performance. The GURU Experience eliminates the frustration and continual trial-and-error process of finding the right cycling equipment for each individual. An innovative approach to bicycle shopping, it provides consumers with the ideal retail and cycling experience.
Bethel, CT – August 29, 2012 – Three of the cycling industry’s top brands are setting the stage for what cycling will look like in 2022, defining a roadmap for innovative product development and new consumer experiences. Cannondale, Schwinn and GT, all premium brands of Cycling Sports Group, a division of Dorel Industries (TSX: DII.B, DII.A), are showcasing the next chapter in industry innovation at this year’s Eurobike with the launch of a unique portfolio of concept bikes. Building upon a deep history of commitment to innovation, each creation has novel features and functionality for enhanced consumer enjoyment.
Madison, Wisc. – June 27, 2012 – Mongoose Bikes, a division of Dorel Industries (TSX: DII.B, DII.A), today announced that they will host the first ever Mongoose Jam this summer. Since its inception in 1974, Mongoose has always been an innovator in BMX, continually setting new standards and pushing the boundaries of the sport. With the Mongoose Jam, they continue to bring their authentic blend of camaraderie and grit to one of the best-known stages in BMX at Woodward West in Tehachapi, Ca., just two hours from Los Angeles.
Bethel, Conn. – June 11, 2012 – Cycling Sports Group (CSG), a division of Dorel Industries (TSX: DII.B, DII.A), announced today plans to open a new European Research and Development facility in Freiburg, Germany this summer. The new facility builds on the company’s focus to continue to grow worldwide resources.
Bethel, Conn –April 03, 2012– Cannondale, a division of Dorel Industries, Inc. (TSX: DII.B, DII.A), announced today the launch of Cannondale Tours, a series of luxury cycling tours that will combine the world’s best bikes with the world’s best cycling destinations. Cannondale Tours will take place this year in six premier destinations in the United States and Europe. These uniquely Cannondale tours offer exclusive access to the insider’s world of pro cycling during major events, allowing guests to experience the most challenging and rewarding rides of their lives. Cannondale has partnered with DuVine Adventures to offer the program to consumers.