Wilton, Conn. – May 11, 2017 – GT Bicycles, a premium brand of Dorel Industries (TSX: DII.B, DII.A), has announced its sponsorship of Whistler Mountain Bike Park, Whistler, B.C. As the exclusive bike partner, GT will supply frames for all bikes including rental, retail, and programs. Arguably the premier bike park in the world, Whistler Mountain Bike Park is the perfect setting for GT to spread its high-energy seriously fun vibes and stoke people out on its high-performance bikes.
“GT is all about the business of having fun on two wheels, and to do so in Whistler, with some of the world’s best trails, is incredible,” Mike Marro, global senior brand manager. “This partnership gives us a unique opportunity to connect with the gravity community and get more riders on GT bikes.”
GT’s rental fleet will consist of over 300 Furys as the downhill option and nearly 200 Sanctions and Forces as the All-mountain/Enduro options. In addition, the brand will work closely with local retailers making sure they have bikes on the sales floor and staff and shop mechanics are properly trained on product. A GT Tech Rep will be based in the Whistler area and will assist with training, events, and help keep the rental fleet dialed in and ready to ride.
GT recognizes that Whistler Mountain Bike Park has earned its top destination status in part by its amazing local community. Engaging with this bike friendly community is a priority, and GT plans to participate in local events ranging from the globally recognized Crankworx festival to grass root race series’ and even local shop rides.
“We’re excited to partner with legendary mountain bike brand GT and bring a new energy to the Bike Park,” said Brian Finestone, Whistler Mountain Bike Park Manager. “This partnership with a brand rooted in racing and downhill will allow our guests to get stoked riding the trails on the best bikes possible.”
GT is ready to bring the heat and help thaw out the trails so start prepping, tuning, and polishing. Whistler Mountain Bike Park opens May 19, 2017. GT has special events and athlete appearances planned for opening weekend so be sure to stay tuned for more info on Facebook and Instagram. Be sure to also follow the brand on Twitter and YouTube.
#RideNowSleepLater #SRSLYFUN #GTWhistler