Wilton, CT. – February 18 2015 – Dorel Sports, a segment of Dorel Industries (TSX: DII.B, DII.A) announced today that Adam Ingrao has been named Vice President, Key Accounts, to lead the company’s efforts in this area in the North American market. Ingrao will be responsible for product assortment, sales and marketing across the Sporting Goods channel. In addition to overseeing this new initiative, Adam will continue in his role as General Manager of Dorel Sports Canada.
“I’m thrilled to promote Adam into this newly created role focused on Sporting Goods to lead Dorel Sports’ efforts to grow and develop this exciting channel,”said Peter Woods, President and Chief Executive Officer, Dorel Sports. “The Sporting Goods channel is a vibrant and growing part of the North American bike market. The strength of the Dorel Sports’ portfolio enables us to partner closely with key retailers to deliver great products within an innovative consumer shopping experience.”
Ingrao joined Dorel Sports in 2009 as the General Manager of Canada for Cycling Sports Group, where he focused on developing Dorel’s IBD business in Canada. In 2012 he was promoted to General Manager of Canada for all of Dorel Sports, taking on responsibility for all channels across IBD, Sporting Goods and Mass. Prior to joining the company, Ingrao held marketing, sales and operations roles with the National Football League, Ralph Lauren and Reebok.
“Our incredible portfolio of brands uniquely positions us to succeed in Sporting Goods,” said Adam Ingrao, VP, Key Accounts, Dorel Sports. “We have the opportunity and capability to work more closely with our Sporting Goods partners to help educate staff and consumers alike. Ultimately our goal is to expand the consumer experience and get more people riding bicycles.”
Dorel Sports is investing in the team with the addition of two sales managers to support Ingrao. John O’Fallon and Michael Sohasky have both been promoted to National Account Managers, having previously served in sales related roles within the company for several years.
“John and Mike have exactly the right skill set to join this new team, bringing a deep understanding of industry knowledge along with product knowledge to help me develop and service the Sporting Goods channel,” said Ingrao.
Dorel Sports is partnered with some of the best Sporting Goods retailers in North America including Sport Chek, Dick’s Sporting Goods, Performance and REI.