Kid Trax Launches the Sing-a-Long Soul

The brand’s new battery powered ride-on is a first in the market just in time for the holiday season   Madison, Wis. – September 22, 2014 – Kid Trax, a brand of Pacific Cycle, a division of Dorel Industries (TSX: DII.B, DII.A) and leading supplier of quality bicycles in North America to the mass merchant […]

GURU Launches Bike Discovery-Complete Bike Software Solution for Bike Fit

Wilton, Conn. – September 8, 2014 – GURU, a brand of Dorel Industries (TSX: DII.B, DII.A) today announced the launch of Bike Discovery, a new software platform for bike retailers and fitters to convert riding position data into a complete bike solution. Fit data coordinates are converted in into complete bike solutions in seconds replacing […]

GT Bicycles Announces New Limited Lifetime Warranty on Frames and Components

Wilton, Conn. – September 1, 2014 – GT Bicycles, a brand of Cycling Sports Group, part of Dorel Industries, Inc. (TSX: DII.B, DII.A), today announced a new limited lifetime warranty on 2015 model year bike frames and components. This limited warranty will offer the GT consumer assurance that they will be able to continue shredding […]