Cannondale Launches New Pro Cycling Team With Brixia Sport

Bethel, CT – September 20, 2012 – Cannondale, a premium brand of Dorel Industries (TSX: DII.B, DII.A), announced today that it is significantly increasing its investment with Brixia Sport to become the title sponsor of their pro cycling team, newly named “Cannondale Pro Cycling Team.” The relationship is effective January 1, 2013.

Introducing the GURU Experience

Bethel, CT – September 19, 2012 – Dorel Recreational/Leisure, a segment of Dorel Industries (TSX: DII.B, DII.A) announced today the acquisition and launch of the new GURU Experience, an advanced personalized bike fitting and consultative retail system that will help consumers reach their peak performance. The GURU Experience eliminates the frustration and continual trial-and-error process of finding the right cycling equipment for each individual. An innovative approach to bicycle shopping, it provides consumers with the ideal retail and cycling experience.